Find creators actually worth working with

The problem with picking on follower count

Follower count tells you reach, not results. A creator with 40k engaged, high-intent followers in your category will out-convert a 400k account whose audience never buys. The job is to find fit, not fame — and to see it before you spend.

Zami's CreatorScout app answers one question: who should I work with? It ranks creators by purchase-intent signal, engagement quality, brand safety, audience language, and collaboration reach — from public activity, in one pass.

Do it in five steps

1. Open Apps → CreatorScout. In the dashboard sidebar, open Apps and pick CreatorScout (it lives under Find).
2. Describe who you want in plain language. Not keywords — a brief. Say the niche, the market, and what "good" means for you.
3. Set your platform coverage. CreatorScout is TikTok-first, where creator signal is richest. Add other platforms only if your audience genuinely lives there.
4. Run it and read the ranking. You get a shortlist with a reason next to each name: why they fit, engagement quality, audience-language mix, and brand-safety flags — not just a number.
5. Pressure-test the finalists. Send the top two or three creators' best videos through AdCompare to see whose creative actually lands, and use ReachApp to see who they collaborate with — sometimes the better partner is one hop away.

Try this: "Find beauty creators for a skincare launch aimed at acne-prone teens in Addis Ababa. Rank by purchase intent and flag anyone risky for a family brand."

The local edge

Audience language is where most tools go blind. CreatorScout reads Amharic and English audiences natively, so a creator whose comments are full of high-intent Amharic buying language isn't scored as "low engagement" just because the words aren't in English. For Ethiopian and East-African campaigns, that is often the difference between a shortlist that converts and one that only looks good on paper.

What it is great at — and what to double-check

Great at: narrowing hundreds of candidates to a defensible shortlist fast, with reasons you can put in front of a client or a founder.

Double-check: brand-safety flags and any commercially important claim before you sign. Zami works from public signal and flags what it is unsure about, but a paid partnership deserves a human look. Reach is a starting point, not a guarantee.