01
Ask a better question
A research conversation that keeps the original brief and every follow-up in context.
FOR TEAMS WHO NEED TO UNDERSTAND
Brands+Agencies+Researchers+Creator teams
01 / THE WORKING DOSSIER
One question.
The whole story.
A conversation becomes a file you can work with. Findings, evidence, numbers and notes stay together, ready for your next question.
ZAMI FIELDNOTES / 001ILLUSTRATIVE DOSSIER
AUDIENCE NARRATIVES
Coffee is the reason.
Belonging is the return.
Look beyond the cup. A familiar place, a shared ritual, a reason to come back.
What makes a coffee place part of someone’s day?
01A place to feel known.E01
02A ritual worth repeating.E02
03The company makes the occasion.E03
INDIVIDUAL VOICES. COLLECTIVE MEANING.01 / EXAMPLE
01
Ask
Frame the question and bring the context.
02
Understand
Read the findings and follow the evidence.
03
Act
Build a brief, share a reading, ask what comes next.
02 / A DIFFERENT PERSPECTIVE
Your question.
Your way in.
BRIEF / 01Creator teams
in context.A QUESTION WORTH ASKING
in context.A QUESTION WORTH ASKING
FIND THE RIGHT VOICES
Look past the follower count.
See who a creator actually reaches, what they are known for, and which accounts they sit beside in a community.
- Creator profiles with the sample behind every number
- A relationship graph you can walk, not just look at
- Shortlists that keep the reasoning attached
03 / THE CONNECTED WORKSPACE
Keep the thinking
moving.
02
Find the right connections
Explore creator relationships, audience themes and the signals that link them.
03
Keep the evidence close
Move from a finding to the source material and the scope behind it.
04
Compare with context
Review creators, content and reported metrics without losing their definitions.
05
Build a working memory
Bring files, notes and saved evidence together for the next question.
06
Keep research moving
Organise campaign work and deeper research runs around a clear brief.
THE IDEA BEHIND ZAMI
Behind every signal,
a person.
What people care about. How communities connect. Why ideas move. Zami brings that human context into the way you research.
Get to know Zami04 / FIELD NOTES
A little more
perspective.
FIELD NOTE / 01A WIDER
PERSPECTIVE.
PERSPECTIVE.
Find creators actually worth working with
Picking creators on follower count is how budgets get burned. Here is how to build a shortlist ranked by who actually moves buyers — in one workflow.
Read the field noteFIELD NOTE / 02A WIDER
PERSPECTIVE.
PERSPECTIVE.
Turn comments into a buyer vocabulary
Your buyers already wrote your ad copy — in the comments. Here is how to extract the exact language they use before they buy, and put it to work.
Read the field noteWhat does Zami actually do?
It turns a research question into a working dossier: the findings, the evidence behind them, the numbers and your notes, kept together and ready for the next question.
Where does the evidence come from?
From the sources a run collected, kept with the scope and the date they were read. Every finding carries the material it came from, so you can check it rather than take it on trust.
Do I need to know how to prompt it?
No. You bring a brief and a question in your own words. The analysts are configured for the kind of work they do — you choose the perspective, not the phrasing.
Can my team work in the same place?
Yes. A workspace holds the organisation's files, evidence and dossiers, and what one run learns is available to the next.
YOUR NEXT CHAPTER
Start with a better question.
Bring your brief, your curiosity and the conversation you want to understand.