The work nobody has time for
Every operator has a version of it: a spreadsheet of 400 creators, or leads, or applicants, and a set of criteria to judge each one against. Done by hand it takes days, so it does not get done — or it gets done badly.
Deep Runs is Zami's engine for exactly this. Hand it a sheet and a task, and it works through every row like an intern who does not get tired — returning a verdict, a score, and a reason for each one.
Do it in five steps
- Open Deep Runs → New deep run.
- Upload your sheet (CSV or XLSX). Zami previews the columns and picks the one that names each row.
- Write the task and list your criteria in plain language — for example, "screen these creators for an AI-literacy campaign across five East-African markets," then your must-haves as a numbered list. Press Optimize to expand a short task into a thorough brief, and attach a criteria document if you have one.
- Turn on enrichment if you need it. With enrichment on, the intern researches each row (web and platform signal) to fill gaps before it judges — slower and more thorough. Off, it reasons over what is already in the sheet — fast.
- Watch the grid fill, then export. Each row gets a verdict — Qualified, Maybe, or Rejected — a fit score, a pass or fail on each criterion, and a short rationale. Filter to the Qualified, open any row to see its reasoning and sources, and export the result back to a sheet.
Try this: upload a list of 200 creators and ask, "Qualify each for a skincare launch: must post in beauty, audience mostly Ethiopia, no risky content, real engagement."
What it is great at — and what to double-check
Great at: turning a day of judgment work into a coffee break, consistently, with a rationale you can audit row by row.
Double-check: the intern is bounded on purpose — it reasons over public signal and what you give it, and flags thin evidence. For high-stakes decisions like hiring or big spend, treat the Qualified list as a ranked starting point for a human, not a final verdict. Time and cost scale with enrichment and list size, so start with a sample.
END OF FIELD NOTE
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